Agriculture is one of New Zealand’s largest export income earners, and AgResearch play a key role in delivering new knowledge and technologies to support the sector. An example of one of their newest ventures is the Hyperfarm. With this project AgResearch wanted to share with key stakeholders what the future of farming could look like. They wanted to clearly communicate an idea that was still in development so we used our storytelling skills to best do this. There was a fine balance between the video being scientifically accurate yet accessible to someone with no background context. AgResearch were extremely happy with the results and the video made international headlines.
