Stories can convey a brand vision, values and purpose to the world by tapping into how we humans work.
It is more than just “beginning- middle - end”, much more!
We use psychology, neuroscience and biochemistry to exchange information the way humans have been for 20,000 years - through stories. This is why, stories (when told correctly) embed information in peoples minds better than anything else.
“When you get the finished product from John-Jo, it really resonates with an audience that reflects what you want to be able to put into the market place”
- Greg Allnutt, Pivot & Pace.