creative development

What is Creative development I hear you ask? Well, it is the process of Research, learning and listening to our clients. After this process we generate a variety of ideas and concepts and explore them within the creative team.

We then come out with a couple of really solid leads which we present to the client for feedback. When they are happy with the creative, we then move into video production. 

Creative development is undoubtedly one of the most important stages in the pre production process, as it identifies what the video needs to achieve, sets the tone, identifies your audiences and the platforms to deliver on. Most importantly, it sets out which direction to take.

Telling creative and strategic stories is not as simple as it sounds. Our in-house creatives have been trained in the art that is strategic storytelling, we harness all that training and experience to really bring that unique idea to life. 

Whatever your situation, from small business to large national & international organisations, we can help with your creative development.

As an example of a quick turn around, WasteCo called one Friday with a need for a speedy delivery ahead of their listing on the NZX. With many moving parts of the business and some specific points to cover, we jumped into action and 7 days later we delivered the video below. Take a look at the great work WasteCo do in diverting waste from landfill.

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