Storytelling is not a new concept. It has been around for thousands of years as a way of passing information from one group of people to the next, from generation to generation. It is somewhat hardwired into our DNA and celebrates our culture and the lives we lead.
When it comes to crafting your brand story, it’s important to communicate what your values are and why your audience should care about them as well. It’s not just inventing a story, it's the very reason your business exists and the meaning behind why you developed your service or product.
Outlined below are some of the reasons why telling a strong story is important for your brand.
1. Emotion leads behaviour.
Emotions play a huge role in directing human behaviour and story is the strongest way to move our audience.
2. Cut through the noise.
We’re bombarded with hundreds of ads per day telling us what we need, how to feel, and what to do. Stories cut through the noise by inviting viewers on a journey and allowing them to come to their own conclusions.
3. Stories transport us to another world.
Stories have the ability to immerse viewers so that their surroundings disappear almost transporting them to another world. The scientific term for this is narrative transportation which is highly correlated with the action the viewer takes once they’re done watching.
4. People Share stories.
How many times have you heard “Here’s a story for you” or “I heard a good story the other day” vs how many times have you heard “I heard about a great promotional ad last week”. People more likely to share things that they can relate to.
There are so many stories that can be told but finding one that your audience can resonate with is key. To begin finding the right story to tell, start by asking yourself questions like:
What stories reflect what we do when we’re at our best? Or what stories reflect how we want to be perceived?
Here at Flashworks Media, we believe storytelling is the most effective means of human communication and that’s why we strive to help organisations tell meaningful stories using the medium of video. If you would like to see how storytelling can have a positive impact on your brand get in contact today.
