Alice Herald fell in love with art from an early age. Forever the creative, her energies have since flowed through to jewellery - where she has an unending desire to seek out the untold story. After co-founding a very successful jewellery company, she set out to launch her own label, Herald. Alice approached Flashworks Media initially for a promotional video, but after only scratching the surface with our research we knew she had a great story that needed to be told. We felt the best way to show her work and ethos was through a strategic story of how she came to fall in love with design. Alice was extremely happy with the final result and felt it told her story well and connected with her target audience emotionally. She even shed a few tears after watching it for the first time.