With everything that's happening in the business community with the fall out from COVID-19, we figured it was a great opportunity to sit down on the couch and chat with Greg Allnut from Advisory Works, a strategic business advisor, to get his take on the current situation.
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So you've got a strategic brand video, now what? It’s time to plan out where it should go. To make sure it's being watched by as many people as possible, check out this guide we created on how and where you can use it.
As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. Our brains are built to connect with compelling stories. We are all emotional beings and we can use this emotion in how we tell stories to connect to our audience and leave them with a lasting imprint of our brand and its values.
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Storytelling is not a new concept. It has been around for thousands of years as a way of passing information from one group of people to the next, from generation to generation. Outlined in this posts are some of the reason why storytelling can enhance your brand value and some of the questions you can ask yourself to find the right story to tell.